Sales and distribution are the core expertise and strengths of our Group. We are proud to say that we continue building 20 years of know-how, commercial organization, and understanding of the growing Algerian market.
Our work ethic is based on a fully collaborative and multi-functional integration with our partners’ organizations, a key enabler for delivering excellent in-store execution and implementation of the retail programs.
Trade marketing is a key capability of our commercial team. Star Brands has a long, proven track record of developing and executing successful trade activations and shoppers programs for maximizing demand of the brands we distribute. In addition, our Business Development team has full competency to work out the strategies and plans for addressing a wide range of growth opportunities, from partnering with new suppliers, entering in new categories and channels to enhancing our business model.
Our Supply Chain team offers reliable and cost-effective solutions to all our business partners, from importation to warehousing, transportation and demand-driven replenishment planning. Besides product registration, we are providing specific product customization services as labeling, re-packaging and bundling for product conformity purposes or specific promotions or commercial activities.
Thanks to our modern IT infrastructure, systems and expertise, we are able to operate in full collaboration and transparency with our business partners by offering real-time reporting solutions, on all business aspects. Our Sales Force Automation system includes specific tools for collecting and analyzing trade and market data, within the current or new product categories.
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Our Brands